It was thought that customers would prefer to buy a known, acceptable quality, on a just in time basis - in lengths that suit their production. Thereby removing the constant difficulties and pitfalls associated with buying, managing and stocking large “mill” deliveries.
With this goal in mind we selected Peterseim Gmbh & Co. as the only European manufacturer who could effectively work with us to achieve and consistently uphold these standards.
Later in 1994 our exclusive arrangement was sealed.
It is our intention at Sterling to offer a personal, professional service to all our customers, however large or small and whatever their market sector.
More details on Peterseim Gmbh can be found by clicking here.
